TIANLI Strengthens Global Brand Presence at ZC Rubber’s 2026 Partner Match Day at Emirates Stadium

London, UK — May 2026 — TIANLI, a key brand within ZC Rubber’s global brand portfolio, took center stage at the 2026 Partner Match Day: Emirates Stadium Experience, held on 24 May at the iconic Emirates Stadium, home of Arsenal Football Club.

The event brought together valued partners, industry media, Arsenal partners, and representatives from ZC Rubber’s brand family, including TIANLI, WESTLAKE, and GOODRIDE. Guests from ADR UK Tyremart, Stapletons Tyre Service, International Tyres, and City 1st Tyres joined the special football experience, enjoying a unique opportunity to step onto the Emirates pitch and take part in a 90-minute tournament, followed by post-match hospitality inside the stadium.

As one of ZC Rubber’s important global tyre brands, TIANLI gained strong visibility throughout the event, with prominent brand exposure inside Emirates Stadium. The presence of TIANLI at such a world-class sporting venue reflected the brand’s growing international influence and its commitment to connecting with customers and partners through high-impact brand experiences.

This year’s Partner Match Day took place shortly after Arsenal were crowned 2025/26 Premier League champions, adding an extra sense of excitement to the occasion. The timing made the event especially memorable for guests, partners, and football fans attending on the day.

As the Official Global Tyre Partner of Arsenal FC, ZC Rubber continues to work with the club to create meaningful brand experiences that connect sport, partnership, and global audiences. For TIANLI, the event provided a powerful platform to further enhance brand awareness, deepen engagement with international partners, and showcase the spirit of performance, reliability, and forward momentum that defines the brand.

“Partner Match Day was a fantastic opportunity to bring some of our partners and media friends together in a truly unique environment,” said Andrew Reitzner, UK National Manager at ZC Rubber. “Playing at Emirates Stadium is something many football fans dream of, and it was great to share that experience with the people who continue to support and grow with ZC Rubber. For us, that is what this event is about — teamwork, shared experience, and the spirit of partnership behind ZC Rubber’s brands.”

Through this event, TIANLI further reinforced its commitment to global customers and partners. Backed by ZC Rubber’s strong manufacturing capabilities, continuous innovation, and international partnership network, TIANLI will continue to move forward with reliable products, trusted solutions, and meaningful brand experiences that bring the brand closer to customers around the world.

TIANLI — Tires you can rely on!