TIANLI in the FORSTMASCHINEN-PROFI
Editorial review on the occasion of the TIANLI exhibition stand at the KWF Tagung in Roding
New Tires, New Salesperson
Who or what is TUTRIC? Probably not many people can tell. TUTRIC stands for "Tianjin United Tire & Rubber International Co., Ltd". The probably better known brand name of the Chinese tire manufacturer is Tianli, which sells tires for agriculture, forestry as well as construction vehicles.Previously, the model "FG Forest Grip" for Forwarder and Harvester has been available in the common sizes of 22,5 and 26.5 inches. On the last KWF conference new sizes were introduced by the sales team. Vehicles like John Deere 1010E and Rottne F11D have rims of 24,5 inches. Tianli can now offer their new tires sized 710/40-24,5 accordingly. MB-trac-owners now seem to have a new option concerning the choice of tires, as the Forest Grip is currently also available in 500/60-26,5.
In Germany Tianli tires are distributed by two companies: Reifen-Müller, located in the centre of Germany, and Otto Just, located in Lübeck in the far northern part of the country. At the trade fair visitors could meet Norbert Schwalen, who was appointed as manager for further market development at the beginning of the year by Tutric. "This job is very extensive and requires a thorough knowledge of the market regarding agriculture and industrial tires", the company was cited in a press release. Norbert Schwalen acquired all the necessary knowledge in over 20 years work experience in the tire industry. The agriculture engineer has worked for Bohnenkamp as a Key Account Manager OEM for more than ten years."At 50 years of age it is about time to start something new", says Schwalen. He has known the ambitious brand Tianli for many years. Now he is taking over the responsibility for introducing the brand and the business in Europe.
Mr Fu, Chaiman of TUTRIC said:"Even if the market is suffering a slight decrease at the moment, there is still a lot of potential. This is exactly the right time to invest into the market". The new and modern production site, low costs of raw materials and the experts from China with their 30 years of experience in the production of special tires are forming a very good basis for future business. "Here we go", says Schwalen, " I have many supporters in the business and therefore I am convinced that I will be able to get a lot of new customers.